Reed Exhibition Companies (REC) announced today that John R. Alm, President and Chief Operating Officer of Coca-Cola Enterprises, Inc. will deliver the keynote speech at InterBev 2000, to be held at the Morial Convention Center in New Orleans, Louisiana, USA from December 4-6, 2000.

Alm will give a provocative speech about the soft drink industry during InterBev's opening ceremonies, on Monday, December 4, from 9:00 a.m.-- 10:00 a.m. All InterBev attendees and exhibitors are welcomed to attend the complimentary event.

"We are very excited to have John Alm share his insight with the beverage industry," states Howard Friedman, Industry Vice President, REC. "Mr. Alm is a seasoned beverage bottling executive whose knowledge and expertise is well respected in the industry."

InterBev is the largest gathering of the beverage industry in 2000, with an expected 600 exhibiting companies and attendees from more than 100 countries.

The all-beverage event will bring together decision-makers from all sectors -- Soft Drink, Beer, Water, Nutraceuticals, Coffee, Tea, Wine, Juice, Milk and Sports/New Age drinks.

InterBev is organized by Reed Exhibition Companies and is sponsored by the National Soft Drink Association (NSDA).

For information about exhibiting at InterBev, call +1 203-840-5949, fax: +1 203-840-9949, e-mail: or visit the website at For attendee information, visit the website, contact customer service at 800-346-8372 or email at

Reed Exhibition Companies (NYSE: RUK). is one of the world's leading organizer of trade and public shows with a current portfolio of over 334 events servicing 45 industries in 11 key sectors in 24 countries across five continents. Over 100,000 exhibiting companies take advantage of Reed's marketing opportunities, which attract approximately 5.5 million buyers globally. Reed Exhibition Companies is part of Reed Elsevier plc group (NYSE: ENL), a world leading business and information provider.

Coca-Cola Enterprises Inc. (NYSE: CCE) is the world's largest marketer, distributor, and producer of bottle and can liquid nonalcoholic refreshment. Coca-Cola Enterprises sells approximately 74 percent of The Coca-Cola Company's bottle and can volume in North America and is the sole licensed bottler for products of The Coca-Cola Company in Belgium, continental France, Great Britain, Luxembourg, Monaco, and the Netherlands.