Product Launch - GLOBAL: John Distilleries' Paul John Single Cask 161

By | 3 October 2012

Click through to view John Distilleries Paul John Single Cask 161

Click through to view John Distilleries' Paul John Single Cask 161

view 1 related image

John Distilleries' Paul John Single Cask 161

Category - Spirits, whisky, Indian, single cask, 57% abv

Available - From later this month

Location - Global, online from The Whisky Exchange

Price - GBP60 (US$97) per bottle

Distribution - The Whisky Exchange

John Distilleries has lined up the UK launch of what it claims is its first premium Indian whisky offering. Paul John Single Cask 161 will be available exclusively through online retailer The Whisky Exchange and will be limited to 150 bottles.

Back in 2010, John Distilleries looked to up its presence outside India, particularly for its wine portfolio.

Show the press release

John Distilleries, producers of Original Choice – the world’s seventh largest whisky brand and 12th largest spirit brand overall, with over 10.7m cases/year sold* - has signified its ambitions to join the international whisky elite with the launch of Paul John Single Cask 161 Whisky, its first premium expression.

Cask 161 will launch with a ‘Liquid Gold’ award from Jim Murray’s ‘The Whisky Bible’ following a rating of 94.5 points, putting it amongst top whiskies in the world according to the renowned whisky expert.*

In a further endorsement, renowned whisky specialists, The Whisky Exchange has moved to secure the international distribution rights for the Paul John Whisky collection.

Bottled to cask strength 57% abv, just a single cask of John Distilleries inaugural whisky will be released totalling around 150 bottles. The whisky is made from 100% Indian Malted Barley and has been aged in Ex-Bourbon barrels. It is distilled using the traditional copper Pot Stills. 

Tasting Notes from Jim Murray: 

  • Nose: as delicate as it comes: layered vanilla and marmalade. The honey boasts gentle acacia and manuka both while a bourbon liquorice adds extra weight; excellent oils and depth throughout; 24/25
  • Taste: mouth-filling and malty, the oils work into every crevice, taking with them first butterscotch and then those varying styles of honey; the middle ground owes much to a bourbon style; 23.5/25
  • Finish: drier with the vanilla holding fort then a bigger, more lush staging of natural caramels; late mocha adds to slightly salty complexity late on; 23/25
  • Balance: a malt which has much to say but does so with a quiet intensity. This really is a class act; 24/25

Talking about the position that Asian whiskies hold in the whisky market, Sanjay Paul, Executive Vice President – Marketing & Overseas Operations at John Distilleries comments: “Whilst still a relatively new concept to Western markets, Asian whisky distilleries have demonstrated that they are more than capable of matching the best Scotch malts in the world. More importantly, with sales figures of these whiskies at healthy levels, any stigma attached to these non-traditional whiskies have also disappeared as consumers understand and appreciate the history, heritage and quality that whiskies from countries such as Japan and India have.”

On importance of the launch of Paul John Single Cask Whisky, Sanjay Paul says: “The launch of Paul John Indian Single Malt Whisky is a momentous occasion for us all at John Distilleries. The outstanding quality of the whisky represents the culmination of years of hard work and dedication to his craft by our Master Distiller to ensure our first premium expression is one that is truly appreciated by the whisky world. Moreover, Paul John Single Cask Whisky also represents the start of a journey for John Distilleries to become a brand internationally recognised for making truly distinguished whiskies.”

Available from The Whisky Exchange for £60 from mid-October 2012.

Original source: Company Release

Sectors: Emerging markets – BRIC, Product launches, Spirits

There are currently no comments on this article

Be the first to comment on this article

Read further items in this columns

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page