Jim Beam has extended its sponsorship deal with Robby Gordon Motorsports in the US. The company confirmed on Friday (20 January) that it will continue its agreement as the primary sponsor of the No.7 Chevrolet driven by team owner Robby Gordon for a designated number of races during this year's NASCAR Nextel Cup Season.

Financial details were not disclosed.

"Jim Beam is committed to motorsports and to supporting the only team owner/driver in the NASCAR Nextel Cup Series today," said Brian Gallagher, manager of Jim Beam Racing. "We admire Robby's passion for racing and his determination to succeed as both a driver and a team owner. We look forward to continuing our sponsorship of Robby Gordon Motorsports in 2006."

As last year, Jim Beam will use its sponsorship to activate the Jim Beam Racing drink smart initiative. In 2005, Gordon donated US$100,000 from a fund provided by Jim Beam to colleges and universities to fund alcohol education programs. This year's Jim Beam Racing drink smart program will be announced at a later date.

Jim Beam also sponsored Gordon's team in the Dakar Rally earlier this year.