Hollywood actress Jennifer Aniston stars in Smartwater ads

Hollywood actress Jennifer Aniston stars in Smartwater ads

Friends actress Jennifer Aniston is to star in The Coca-Cola Company's latest Smartwater campaign in the US.

Aniston will feature in print and outdoor advertising in the brand's 'up, up, up' campaign, Coca-Cola said today. In addition to running in lifestyle magazines and out of home in markets like New York City, Miami and Los Angeles, the campaign will also appear at summer events, and in social media.

Double-digit growth for the Smartwater brand helped drive still beverage volumes in North America for Coca-Cola's Q1 results, released in April.