USA: JBB casts eye over Pernod spin-off
By Elliot Lane | 2 April 2001
Jim Beam Brands (JBB) said last week it is keen to "take a look" at Sandemans Port, one of the proposed spin-off brands Pernod Ricard will sell following its Seagram acquisition. Mike Donohoe, JBB's senior VP, sales and marketing, told just-drinks.com that he felt Sandemans could be integrated into the US company's portfolio. "We would like to take a look at the brand. We do have a wine division which we want to expand and Sandemans may fit well in this segment. It has a presence in the US."
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Jim Beam Brands (JBB) said last week it is keen to "take a look" at Sandemans Port, one of the proposed spin-off brands Pernod Ricard will sell following its Seagram acquisition. Mike Donohoe, JBB's senior VP, sales and marketing, told just-drinks.com that he felt Sandemans could be integrated into the US company's portfolio. "We would like to take a look at the brand. We do have a wine division which we want to expand and Sandemans may fit well in this segment. It has a presence in the US."
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