Product Launch - US: Jamba Juice's Make It Light juice blends

By Andy Morton | 24 July 2012

Jamba Juice has stores in the US, Canada, South Korea and the Philippines

Jamba Juice's Make It Light juice blends

Category - soft drinks, juice, blends, lower-calorie

Available - From this week

Location - US, in branches of Jamba Juice

Price - US$4 to US$6 depending on size and location

Jamba Juice Company is launching its smoothie range in ten lower-calorie options.

The Make It Light range contains one-third fewer calories, sugar and carbohydrates than the original recipes, the company announced today. The smoothies are made with whole fruit and fruit juice and provide up to two servings of fruit per 16oz (47.3cl) serving.

At the beginning of the year, Jamba Juice said it wanted to enter the brand into new categories in the US. The company has about 700 outlets across the country, as well as stores in Canada, South Korea and the Philippines.

Show the press release

Jamba Juice Offers Make It Light Versions of its Classic Smoothies

EMERYVILLE, Calif., July 24, 2012 /PRNewswire

Jamba Juice Company, a leading healthy, active lifestyle brand, continues to demonstrate its strong commitment to provide refreshing and great-tasting, better-for-you solutions with an all-new Make It Light option for its line of "Classic" smoothies in all of its stores. The Make It Light smoothies taste just as delicious as the original recipes but contain one-third fewer calories, sugar and carbohydrates.

Jamba Juice Make It Light smoothies are made with whole fruit and fruit juice and provide 1.5 to 2 servings of fruit in every 16-ounce size. Most of the flavors provide an excellent source of Vitamin C, which helps support the immune system.

"Jamba Juice has been a leader in supporting our fans' healthy, active lifestyles with innovative, great-tasting, and better-for-you beverages for over 20 years, so it is only fitting that we now offer the Make-It-Light option," says Julie S. Washington, Senior Vice President and Chief Brand Officer, Jamba Juice Company. "We are excited to be in the business of providing a variety of convenient and delicious products to continue inspiring our customers to Live Fruitfully this summer."

Customers can choose from ten delicious flavors, including: