Jamba Juices Blend 2012 strategy includes plans to develop 40 to 50 new stores in the US

Jamba Juice's 'Blend' 2012 strategy includes plans to develop 40 to 50 new stores in the US

Jamba Juice has reiterated its guidance for 2011 and launched a strategic plan for the year.

The US smoothie retailer said today (9 January) that it expects to achieve full-year company-owned comparable store sales growth at the high-end of its previously announced guidance range of 2% to 4%. Jamba also raised its adjusted operating profit margin forecast to 19% to 22% from a previously predicted 18% to 20%.

As part of its 'Blend' 2012 strategy, also launched today, the firm said it plans to open 40 to 50 new stores in the US and 10 to 15 stores internationally. It will also focus on product innovation and new marketing programmes, in addition to "accelerating growth in key international markets".

"At the close of 2011, the company had ten license agreements in place, with 30,000 points of retail distribution," Jamba said in a statement. "The company plans to secure the long-term success of existing consumer packaged goods platforms as well as launch the brand into relevant new categories in the US, while also pursuing broader opportunities for global licensing."

In November last year, the company reported that it had returned to profit in the first nine months of the year.