US: Jamba Juice names marketing man
By just-drinks.com editorial team | 6 July 2006
Jamba Juice has appointed Paul Coletta as vice president of marketing and brand development.
The company, whose portfolio includes blended beverages and juices, said it has hired Coletta for the ongoing development of Jamba's brand strategy and marketing plans, product innovation, advertising, promotions, community and public relations, and strategic alliances.
Coletta was most recently director of worldwide marketing for Hewlett Packard where he was responsible for printing supplies and product marketing.
Jamba Juice CEO Paul Clayton said: "Paul's superior track record of building and marketing brands, along with his passion and instincts for Jamba, made him the perfect choice for this role."
Sectors: Soft drinks