US snack and beverage maker Jamba Juice has expanded its franchise strategy to a number of airport locations, including Chicago O'Hare, San Diego International and George Bush Intercontinental in Houston.

The new outlets join other recently launched airport outlets at JFK Jet Blue Terminal, Newark Liberty International, Denver International, Charlotte Douglas International and Portland International, the company said today (23 February).

The company said it plans a total of 50 new Jamba franchise locations for 2009 as part of the company's broader strategy to reposition its business model with a greater emphasis on franchising.

"As we continue to grow our franchise locations, non-traditional outlets will play a key role in our strategy," said James White, CEO of Jamba Juice. "We plan to introduce several additional airport locations in the coming months and will continue to build upon the success of our college and university-based, non-traditional franchise program which currently includes 23 locations."