AUSTRALIA: Jagermeister set for re-launch

By just-drinks.com editorial team | 9 May 2002

The distinctive herb-flavoured spirits brand, Jagermeister, is to be re-launched in Australia in June with brandowner, Mast-Jagermeister, aiming to gain new consumers among university students and extreme sports fanatics. Mast-Jagermeister and the brand's Australian promotion company, Host, believe the brand could prove popular with university students, particularly with male consumers who are looking for "extreme" experiences.

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The distinctive herb-flavoured spirits brand, Jagermeister, is to be re-launched in Australia in June with brandowner, Mast-Jagermeister, aiming to gain new consumers among university students and extreme sports fanatics. Mast-Jagermeister and the brand's Australian promotion company, Host, believe the brand could prove popular with university students, particularly with male consumers who are looking for "extreme" experiences.

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