AUSTRALIA: Jagermeister set for re-launch
The distinctive herb-flavoured spirits brand, Jagermeister, is to be re-launched in Australia in June with brandowner, Mast-Jagermeister, aiming to gain new consumers among university students and extreme sports fanatics.
Mast-Jagermeister and the brand's Australian promotion company, Host, believe the brand could prove popular with university students, particularly with male consumers who are looking for "extreme" experiences.
A A$500,000 marketing campaign is planned for Jagermeister, targeted at Australian university students who are keen on extreme sports and drink alcohol. The brand is distributed in Australia by Suntory Australia.
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