Jacob's Creek is introducing a sparkling rosé to its portfolio of wines in the UK. The wine will be available from mid May at an RRP of £7.99.

Sparkling Rosé is one of the fastest growing wine categories in the UK, achieving 41% volume growth over the last year (AC Nielsen, total off trade MAT to 22/01/05).

A focused sampling campaign, as well as a national above the line and PR campaign will support the launch.

Patrick Venning, head of marketing for wines at Pernod Ricard, said: "We are very excited to be launching one of the first New World Sparkling Rosé's into the UK market, and are confident that the quality and easy drinking style of this product will make it a great success."