AUSTRALIA: Jacob's Creek launches £1.4m project red campaign

By Chris Brook-Carter | 26 September 2000

The giant Australian wine brand Jacob's Creek is to launch what it claims to be the largest ever integrated marketing campaign in the UK wine industry. The overall package is worth £1.4m and includes the launch of a new Cabernet

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The giant Australian wine brand Jacob's Creek is to launch what it claims to be the largest ever integrated marketing campaign in the UK wine industry. The overall package is worth £1.4m and includes the launch of a new Cabernet

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