AUSTRALIA: Jacob's Creek launches £1.4m project red campaign
By Chris Brook-Carter | 26 September 2000
The giant Australian wine brand Jacob's Creek is to launch what it claims to be the largest ever integrated marketing campaign in the UK wine industry. The overall package is worth £1.4m and includes the launch of a new Cabernet
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
The giant Australian wine brand Jacob's Creek is to launch what it claims to be the largest ever integrated marketing campaign in the UK wine industry. The overall package is worth £1.4m and includes the launch of a new Cabernet
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
