AUSTRALIA: Jacob's Creek future continues to sparkle

By Tony Baker | 14 March 2002

Christian Porta, chief executive of Australia's Jacob's Creek wine brand, expects double digit growth in its key UK market this year further building on its total record sales of 5.3 million cases in 2001. Speaking to local journalists in advance of the 2001 profit result by Orlando Wyndham, the Australian arm of the French parent Pernod Ricard group, Porta said the 2002 Jacob's Creek marketing drive would concentrate on sparkling wine.

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Christian Porta, chief executive of Australia's Jacob's Creek wine brand, expects double digit growth in its key UK market this year further building on its total record sales of 5.3 million cases in 2001. Speaking to local journalists in advance of the 2001 profit result by Orlando Wyndham, the Australian arm of the French parent Pernod Ricard group, Porta said the 2002 Jacob's Creek marketing drive would concentrate on sparkling wine.

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