Product Launch - US: Jackson Family Wines' La Crema Willamette Valley Pinot Noir
Jackson Family Wines launches La Crema Willamette Valley Pinot Noir this Spring
Jackson Family Wines' La Crema Willamette Valley Pinot Noir
Category - Wine, US, Oregon, Pinot Noir
Available - From this Spring
Location - US, from “fine wine” stores and online at www.lacrema.com
Price - SRP of US$30 per bottle
Distribution - Jackson Family Wines
Jackson Family Wines has lined up the US launch of the first Oregon offering from its La Crema wine brand. The Willamette Valley Pinot Noir has been produced from grapes harvested in 2012.
“After more than 30 years making wines from … California - including the Russian River Valley, Anderson Valley and Monterey - it felt natural for the winery to turn its focus to the north,” the company said.
Earlier this week, Jackson Family Wines announced the appointment of Steve Heimoff as its director for wine communications & education.
From a winery with a rich tradition of highlighting the regional differences in California's cool-climate appellations, La Crema is exploring an entirely new area with the addition of its Willamette Valley Pinot Noir. The winery's first foray into Oregon winemaking, the new Pinot Noir will be available this Spring.
"The Willamette Valley is one of the finest areas for growing Pinot Noir, and I've long been impressed with the nuance and delicacy of the wines from this region," said Elizabeth Grant-Douglas, winemaker. "Creating our Willamette Valley Pinot Noir was a great experiment, allowing me to sample grapes from throughout the valley and its sub-AVAs. I wanted our finished wine to really reflect the character of the region."
The new wine complements La Crema's existing portfolio of Appellation-specific offerings. Expressive yet temperamental, there are only a few cool-climate pockets in the world where Pinot Noir reveals its nuanced beauty. After more than 30 years making wines from these esteemed areas in California - including the Russian River Valley, Anderson Valley and Monterey - it felt natural for the winery to turn its focus to the north.
"Our Willamette Valley wine has a personality that's completely unique," said Grant-Douglas. "While our fans will recognize the silkiness of texture, the wine is driven by earthy notes and delicate herbal aromas."
The La Crema 2012 Willamette Valley Pinot Noir will be available online at www.lacrema.com or at fine wine stores for $30 suggested retail price.
About La Crema
La Crema is widely loved for handcrafted Chardonnay and Pinot Noir. For more than 30 years, the family-owned and operated winery has focused exclusively on California's cool-climate coastal appellations, where ocean winds and fog allow grapes to ripen slowly on the vine. Winemaker Elizabeth Grant-Douglas continues to use boutique, time-intensive techniques to produce distinctively balanced and elegant wines. A leader in sustainable vineyard and winery practices, La Crema combines traditional farming methods with new technologies to conserve water, minimize energy use and naturally reduce pests.
Original source: Company Release
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