Consumers can tie the knot at the Jack Daniels motel in the US

Consumers can tie the knot at the Jack Daniel's motel in the US

Brown-Forman has launched a motel-themed marketing push in the US for its Jack Daniel's American whiskey brand.

'Motel No. 7' will tour five US cities in the coming weeks, giving consumers the opportunity to stay the night at the venue. The tour starts in New York in mid-November before carrying on to Miami, Austin, Los Angeles and Chicago. 

As well as a games room and brand experiences, Motel No. 7 features a chapel in which consumers can legally get married.

Jesus Ostos, senior brand manager for Jack Daniel’s, said: “From music and movies to food and drink, Jack Daniel’s has an undeniable link to pop culture – both past and present." 

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