UK: J Wray & Nephew launches Alizé campaign

By just-drinks.com editorial team | 10 August 2009

J Wray & Nephew has launched a promotional campaign in the UK for its Alizé Cognac-based spirits brand.

The campaign, centred on a series of twelve 'Let's SociAlizé' branded parties, will initially be held at Birmingham and Bristol venues and includes a media partnership with OK! Magazine.

Events will be led by a five-strong brand team, representing each variant of the Alizé drinks, the company said today (10 August).

A cocktail menu will include the Summer Sizzler, Alizé Martini, Alizé Champagne Bellini, Alizé on the Rocks and Summer Sunset.

Alizé brand manager Karen Fowler said: "Training bar staff in the most inventive ways to display and serve Alizé is a key aspect of this campaign. We're keen to make sure bars and clubs are able to up-sell the drink in a way that fits with the lavish consumer-lifestyle associated with Alizé spirits."

Sectors: Spirits