AUS: J. Boag launches flagship beer in US
Australian brewer J. Boag & Son has launched its flagship beer in the US.
James Boag's Premium Lager is being offered to bars and restaurants, as well as retail accounts, in the US, the Tasmanian beer maker said late last week.
The lager is packaged in 12.68-ounce (375ml) longneck green bottles. At 5.0% alcohol by volume, it is available in 4x6 packs per carton.
James Boag's Premium Lager is being imported by Global Village Importers, serving the Mid-Atlantic and south-east regions; St. Killian Importing, serving New England and the north-east; Logret Import and Export, serving the south-west, and Mercospirits, serving the mid-west region.
In August last year, J Boag & Son - the Australian beer unit of Philippine food and beverage group, San Miguel Corp. - posted a 13% increase in revenues to A$54m (US$40.2m) in the period from January to July, on the back of a rise in volume sales of 17%.
Sectors: Beer & cider
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