UK: Isle of Arran Distillers readies limited release for Burns anniversary
Isle of Arran Distillers has lined up a limited release of a single malt to commemorate the 250th anniversary of Scottish poet, Robert Burns.
The independent company, which opened its Arran distillery in 1995, said today (15 October) that the anniversary edition of the Robert Burns Malt, which will retail in the UK at GBP49.99 (US$86.85) per bottle, will join the Robert Burns Blend and Robert Burns Malt for a limited time. A total of 6,000 bottles have been produced, with 1,800 distributed for the UK through distributor Malcom Cowen.
In the UK, the company said it will target the independent retailer and the on-trade with the release.
"With 2009 set to be such a significant anniversary for Burns Night, there will be strong opportunities for retailers and on-trade establishments to up-sell on their normal blends and malts to whisky connoisseurs, collectors and those who enjoy celebrating Burns Night with a dram of something really special," said managing director, Euan Mitchell.
The label for the limited release features the image and signature of Burns on the label and accompanying gift box.
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