UK: Isle of Arran Distillers goes small for big profits - MD
The Arran Malt is Isle of Arran's core brand
Isle of Arran Distillers is finding strong growth in mature Scotch markets with the help of fast-selling limited-edition labels that satisfy consumer demand for something different.
The independent Arran Malt producer, which today posted record sales of GBP3.6m (US$5.4m), said most growth came from the US, Scandinavia and other traditional whisky regions. And it is small batch bottles such as its Devil's Punch Bowl range that are driving interest in the company.
“We're doing a lot of single-cask bottlings for markets where people are looking for a specific single cask that is only available to that retailer or within that market,” Isle of Arran MD Euan Mitchell told just-drinks yesterday (10 July). “(Consumers) want something to show to their friends that is unique and not available in every supermarket in the world.”
The second edition of the Devil's Punch Bowl was released last month and already all 6,000 bottles have been allocated, Mitchell said. But while it was a similar story for last year's first edition, Mitchell said he is not tempted to increase production or go beyond next year's planned third edition.
“It's always good to leave a party when it's going well,” he said. “It keeps it fresh and interesting. The last thing we want are people getting bored of the same old, so we'll move on and ask our head distiller to find a few more gems.”
The company's sales in Russia also turned around last year after import restrictions in 2010 and 2011, Mitchell said. The country is now back in Isle of Arran's top five export destinations after slipping out of the top ten, he added.
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