US: Isbre seals distribution deal for New Jersey

By just-drinks.com editorial team | 1 November 2007

Isbre Holding Corp has entered into a distribution arrangement with Marz Beverage Company to market Isbre bottled Norwegian glacier spring water throughout New Jersey.

Isbre earlier announced distribution arrangements covering eastern Pennsylvania, Delaware, the District of Columbia, Maryland, Massachusetts, and Florida.

Marz Beverage Company is a recently formed collaboration between Peerless Beverage Company and Cott-Passaic Distribution.

Isbre currently bottles its water in Norway and sells it in the US, Canada and Europe. But the company is establishing a bottling facility in Bristol, Pennsylvania and plans to establish additional bottling facilities in other port cities in the US and overseas.

The company will ship its water in tanker ships directly from its springs in Norway to its bottling facilities. The company is also seeking other global areas of sales for its water products.

Sectors: Soft drinks, Water

Companies: Cott