Quiet, reserved and extremely loyal, Charles Bronfman is very much the opposite of his brother Edgar Bronfman Snr. This is not to say Edgar is loud and untrustworthy but Charles is very much a traditionalist and believes the family heritage is worth preserving. His objections to ever selling the spirits and wine company, bought by his father Samuel "Mr Sam" Bronfman 76 years ago, are well-known within the family circle.