IRELAND: Irish whiskey seeks EU protection
Irish whiskey distillers are in the advanced stages of drafting a document to give their products protected name status in the EU.
A document laying down the defining characteristics of Irish whiskey is being drawn up by the Irish Spirits Association (ISA), in co-operation with distillers.
Aoife Clarke, senior executive at the ISA, told just-drinks yesterday (7 January) that the file is "at quite an advanced stage" and would soon be handed over to the Irish government.
If approved, ministers will then take the file to the European Commission, which will decide whether to make Irish whiskey a protected designation of origin (PDO), a status already enjoyed by Scotch distillers.
While the complete process is expected to take months and perhaps even years, distillers are excited about the plan, which they believe could help to stamp out counterfeits and add value to their products.
Clarke said that the ISA has received advice on its application from the Scotch Whisky Association. "We're fairly confident. We have a very strict production standard already, due to the Irish Whiskey Act of 1980."
Michael McArdle, CEO of international operations at C&C Group, which owns Tullamore Dew whiskey, said: "If you can regulate the standards then you premiumise the industry and it becomes more valuable."
A similar document is being drawn up for Irish cream liqueurs, which concerns C&C's Carolans brand and also Diageo's Baileys brand, which is the market leader.
The Irish Spirits Association is part of the Alcohol Beverage Federation of Ireland, which in turn represents the industry at the Irish Business and Employers Confederation.
All three are involved in the bid to gain EU protection for Irish whiskey and cream liqueurs.
There are circumstances when tradition and heritage are to be cherished and there are others when both can hang like dead weights around your neck....
Talks between Diageo and Scotland's first minister Alex Salmond over the drinks giant's proposal to cut 10% of its workforce in the country have been constructive, the firm said....
The top ten stories published on just-drinks this week:...
A super premium Scottish gin, named Caorunn, has been launched in the UK by International Beverage Holdings, the global arm of ThaiBev....
Blavod Extreme Spirits has become the sole UK distributor for Bruichladdich, the Islay-based Scotch whisky distiller....
Diageo's plan to chop more than 10% of its workforce in Scotland marks the end of an era for the drinks giant's Johnnie Walker whisky brand....
Drinks Americas Holdings has entered into a deal with the US music star Kid Rock to brew and fill kegs of a new beer brand American Badass Beer Company....
Diageo is to cut more than 10% of its workforce in Scotland as part of a restructuring of its operations in the country....
- Scotch's Slipping Crown: Convenient for Diageo?
- Comment - Has Scotch Whisky Jumped the Shark?
- Can Beer Learn from Keurig and Nespresso?
- just The Preview - Anheuser-Busch InBev's Q3 & YTD
- C&C Group 'puzzled' by Spirit Pub Co rejection
- Diageo partner Beckham turned down Beck's deal
- Whisky downturn slows Diageo's Scotch spend
- Mast-Jägermeister targets UK off-trade boost
- EXCLUSIVE - Mast-Jaegermeister, TWE join watchdog
- Beam Suntory to roll out "Scotch-infused" Bourbon
- Global Cognac insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- The IWSR Global Trends Report 2014
- Wine in the United Kingdom
- Spirit Market in China to 2018 - Market Size, Trends, and Forecasts