The iPro Sports Isotonic drink comes in three flavours

The iPro Sports Isotonic drink comes in three flavours

Independent sports drink maker iPro Sports Group has paid GBP7m (US$11.3m) for the stadium naming rights to UK football club Derby County.

The club's Pride Park will be called iPro Stadium for the next ten years starting 7 December, iPro said yesterday (14 November). The date coincides with Derby County's Championship league game against against Blackpool, which will be broadcast live on Sky Sports.

UK-based iPro Sport Group produces one product, the iPro Sport Isotonic drink, which was launched just six weeks ago, the group's MD, Cliff Bogle told just-drinks today. It contains “complex carbohydrates, vitamins and minerals” and is low on sugar, Bogle said.

iPro Sport Isotonic is backed by a range of private investors and will have an initial production run of 250,000 units. The drink will be available nation-wide and also go on sale in US retailer Target from next year, Bogle said. Target is a sponsor of NBA team the Minnesota Timberwolves, which is owned by the same US sports franchise as Derby County.

Derby County plays in England's second-tier league - the Sky Bet Championship - and currently lies ninth in the table.