CANADA: Invivo Wines readies Canadian entry
Invivo Wines' Sauvignon Blanc hits Canada this month
Invivo Wines has lined up the roll-out of its wine portfolio in Canada.
The New Zealand wine producer confirmed late last week that its Sauvignon Blanc will be available in British Columbia and Alberta from this month, ahead of its release in Canada's east coast provinces. The country's liquor board approved Invivo's entry earlier this year, the company said.
To support the launch, Invivo has recruited Mike Cornwell to become its North America market manager. Cornwell joins the firm from Red Bull Canada, where he was a director for seven years. He previously worked for Lion's New Zealand unit, “managing the premium beer range”.
Invivo has also appointed Vancouver-based public relations agency Heth PR.
Distribution in British Columbia and Alberta will be handled by Summit Fine Wines, by Crains Crest Wines in Ontario and by Agence Benedictus in in Quebec.
Canada is New Zealand’s fourth largest wine market, with exports totalling NZD60m (US$47.9m) last year, a rise of 28% since 2008.
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