UK/TRAVEL RETAIL: Inver House Distillers gives Old Pulteney packaging revamp
Click through to see the new look for Inver House Distillers' Old Pulteney
Inver House Distillers has updated the packaging for its Old Pulteney Scotch whisky range.
The company, which is owned by ThaiBev, said yesterday (8 November) that the revamp will be introduced in the single malt's domestic market and in the travel retail channel. Old Pulteney will benefit from a new logo that highlights the year it was established, 1826, while a greater use of foil and bolder lettering will be introduced.
“Our decision to refresh Old Pulteney's packaging has been taken with a great deal of care,” said Margaret Mary Clarke, Old Pulteney's senior brand manager. “We believe the new look creates a modern evolution for the brand, reinvigorating the original design while enhancing the history and maritime identity that are so important to Old Pulteney.”
The new look, which will apply to the brand's 12-, 17- and 21-year-old variants, will roll out this month.
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