Product Launch - GLOBAL: Inver House Distillers' anCnoc Peter Arkle Second Edition Release

By | 18 September 2012

Click through to view the limited edition bottle

Click through to view the limited edition bottle

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Inver House Distillers' anCnoc Peter Arkle Second Edition Release

Category - Spirits, whisky, Scotch, Highland, single malt, 46% abv 

Available - From 10 September 

Location - US, Russia, selected European markets. General release in the UK through independent retails and online

Price - GBP49.99 (US$81.18) per bottle

Distribution - International Beverage  

This is the second in a series of limited edition releases by Inver House’s Knockdhu distillery, in collaboration with Scottish illustrator Peter Arkle. 

“The partnership launched in April this year has seen Arkle develop an exclusive range of limited edition designs for anCnoc, each based on a unique aspect of Knockdhu Distillery, home of the single malt in Huntly, Aberdeenshire,” the company said.

A short film, shot in Scotland and New York is available to view at www.anCnoc.com, highlighting the partnership.

Specific details behind the product's limited edition status were not released.

Show the press release

anCnoc Highland Single Malt Scotch Whisky has today (10 September) unveiled the second in the series of Limited Edition releases from its collaboration with internationally renowned Scottish illustrator, Peter Arkle.

The partnership launched in April this year, and has seen Arkle develop an exclusive range of limited edition designs for anCnoc; each based on a unique aspect of Knockdhu Distillery, home of the single malt in Huntly, Aberdeenshire.

anCnoc’s eagerly anticipated new edition is inspired by Arkle’s visit to the distillery’s warehouse, where the whisky is aged over decades. Arkle found this tranquil, dark space to have an enchanting atmosphere – almost magical – with “an incredible sense of time passing”. This is conveyed in his evocative black and white illustration on the bottle, showing rows of casks disappearing into the darkness.

The New York-based illustrator comments: “Working with anCnoc as a collaborative partner on its limited edition campaign has been an incredible thrill, and I am delighted with this new release. My illustration aims to capture the essence of what makes the whisky so special – time, as the sense of time passing was almost tangible inside the warehouse. I hope that drinkers get as much enjoyment from my design as they do from the magic inside the bottle!”

This dramatic design proves striking against the golden liquid inside - a new expression which has been hand selected by Knockdhu Distillery Manager Gordon Bruce.

Matured in American and Spanish oak sherry barrels, it is a refreshingly light dram, which is reflected in its soft colour and amber highlights. Spicy vanilla and rich coffee aromas are followed by fresh lemons, cooked green apples and just a hint a coconut, allowing for a sweet, warm and spicy taste.

Gillian Gibson, anCnoc Brand Manager commented: “anCnoc is a malt tied very closely to the arts, and as our partnership with Peter Arkle blossoms, it is clear to see that he has captured the spirit of ‘a modern tradition’ perfectly by bringing a contemporary twist to the traditional world of whisky.

“We are incredibly excited to release the next in the series of anCnoc’s Limited Edition campaign. Peter’s unique design gives our drinkers a sneak peek into our warehouse, while the whisky inside makes for a delicious dram – an ideal choice to add to any whisky lover’s collection.”

A fourteen minute film, shot in Scotland and New York is available to view at www.anCnoc.com, charting the extraordinary journey of this creative partnership.

The release will be available in USA, Russia, selected European markets as well as being on general release in the UK through independent retails and on line at anCnoc.com.

RRP: £49.99

 

Original source: Company Release

Sectors: Product launches, Spirits

Companies: Inver House

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