US spirits marketer International Spirit and Beverage Group (ISBG) has acquired a majority stake in Cavoda Spirits, maker of Cavoda Vodka.

ISBG, which also has Besado Tequila and Dziaq Liqueur in its portfolio, said Cavoda is its first luxury vodka. Cavoda comes in two flavours - Blue and Pink - and features an illuminated bottle.

"This brand is so hot that out of the more than 2,800 cases that literally just landed in our warehouse in New York, more than half of it is already committed to distributors to keep up with demand," said ISBG's COO, Jeff Freiberger.

Financial details have not been released.

Cavoda Spirits is based in Brooklyn, New York, and it distributes Cavoda Vodka in New York, New Jersey, Florida and Nevada. The vodka is also available in France, the UK, Chile and Trinidad.

Cavoda Vodka has been featured in a number of music videos, including Hold Me Down by DJ Khaled, the official version of which has 97m views on YouTube.

In June, Pernod Ricard started the global roll-out of a rainbow bottle for its Absolut vodka brand, designed to "celebrate Absolut's legacy within the lesbian, gay, bisexual and transsexual (LGBT) community".