Product Launch - GLOBAL: International Beverage Holdings' Speyburn 25-Year-Old

By | 24 October 2012

Click through to view Inver House Distillers Speyburn 25-Year-Old

Click through to view Inver House Distillers' Speyburn 25-Year-Old

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International Beverage Holdings' Speyburn 25-Year-Old

Category - Spirits, whisky, Scotch, Highland, single malt, 46% abv

Available - From November

Location - Global

Price - RRP of GBP195 (US$312) per 75cl bottle

Distribution - International Beverage Holdings

Inver House Distillers has updated the packaging for the 25-year-old expression of its Speyburn Scotch whisky brand.

The revamp includes a “premium silver design” and a signature from the distillery manager at Speyburn. The bottle also features am etched Speyburn logo, which is a leaping salmon.

The Speyburn distillery is located in Rothes by the River Spey.

Inver House Distillers is part of International Beverage Holdings, the international arm of ThaiBev.

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Speyburn Highland Single Malt Scotch Whisky has today (24th October) unveiled a luxurious new version of its 25 year old expression, featuring a premium silver design and a personal signature from the distillery manager to reflect the quality of this exceptional award-winning Scotch.

Every aspect of the packaging has been redeveloped. The elongated proprietary bottle features an etched version of the Speyburn logo – a leaping Salmon, symbolic of the water at the heart of the whisky which is drawn from the Granty Burn, a tributary of the River Spey, famous for its purity and world-class salmon fishing.

A new metallic silver label gives enhances premium cues and shelf presence, with each bottle presented in a striking silver-toned wooden box – complete with two engraved tasting cups and the boxes are hand-signed by Distillery Manager Bobby Anderson.

The whisky is matured for a quarter of a century in American white oak Fino sherry and bourbon casks and the end result is a malt of rare depth, complexity and balance.

Light Sauternes in colour, Speyburn 25 Year Old delivers a vibrant aroma that is rich with lime honey and lemon peel notes, accentuated by fragrant tropical fruit. The taste is rounded and smooth, sweet to begin with then opening up with toffee, creamy vanilla and pink grapefruit flavours that drift gently towards a long and warming finish. It is un-chill filtered and bottled at natural colour at 46% ABV.

Pamela Stewart, Brand Manager for Speyburn is delighted to be revealing the new 25 Year Old to the market after many months of development. She commented: ‘We have always known that our 25 Year Old whisky was very special and that it needed an equally special presentation to reflect that quality and distinctive character. I am extremely pleased with the finished result of our redesign which uses our classic Speyburn motifs but in a fresh, modern and luxurious way. This will be a whisky that catches the eye as well as the taste buds of those who love fine whisky all over the world.’

Founded in 1897 and often described as the most photographed distillery in Scotland, Speyburn sits nestled in a glen on the northern edge of the town of Rothes. It remains much the same as it was 100 years ago with many of its original features still used in the whisky making process today.

The new Speyburn 25 Year Old joins the 10 Year Old and Bradan Orach expressions in the Speyburn portfolio. It will be available from November 2012, RRP £195.00

Original source: Company Release

Sectors: Product launches, Spirits

Companies: Inver House Distillers, Inver House

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