Product Launch - GLOBAL: International Beverage Holdings' Old Pulteney Navigator

By | 30 August 2013

Click through to view International Beverage Holdings Old Pulteney Navigator

Click through to view International Beverage Holdings' Old Pulteney Navigator

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International Beverage Holdings' Old Pulteney Navigator

Category - Spirits, whisky, Scotch, single malt, 46% abv

Available - From mid-September, initially in the UK and US

Location - Global, key markets include the UK and US, Scandinavia, France, Germany and Belgium

Price - In UK, GBP39.99 (US$62.00) per 70cl bottle

Distribution - International Beverage Holdings

International Beverage Holdings (IBH) is adding a non-aged expression to its Old Pulteney single malt Scotch whisky portfolio. Old Pulteney Navigator is non chill-filtered, and will be available in the UK and US ahead of a global roll-out early next year.

Old Pulteney, which is produced in Wick in northern Scotland, is owned by Inver House Distillers, which in turn is controlled by IBH, the international arm of ThaiBev.

Earlier this week, IBH announced a sponsorhip tie-up for Old Pulteney with one of the yachts in the Clipper Round the World Race, which starts this weeked.

Also, earlier this month, Inver House Distillers, which also owns the Balblair Scotch whisky brand, credited Old Pulteney with driving its sales in 2012.

Expert analysis

Global market review of blended and single malt Scotch whisky – forecasts to 2017

This latest global Scotch whisky report from IWSR and just-drinks is the most comprehensive edition we've published. It features 135 data tables covering the consumption volumes of the top malt and blended brands in each of 30+ countries, plus forecasts for Scotch by quality category globally and in each market.

Sectors: Product launches, Spirits

Companies: Inver House Distillers

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