Product Launch - TRAVEL RETAIL: International Beverage Holdings' Balblair 1996

By Olly Wehring | 5 September 2012

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International Beverage Holdings' Balblair 1996

Category - Spirits, whisky, Scotch, single malt, 46% abv

Available - From next month

Location - Exclusive to global travel retail

Price - SRP of US$79.49 per 1-litre bottle

Distribution - International Beverage

The 1996 vintage from Balblair replaces the 1995 variant.

Visitors to the TFWA exhibition in Cannes next month will get the first chance to see the latest expression from the Highland distillery.

Show the press release

International Beverage Holdings is to unveil a new Vintage of Balblair Highland Single Malt Scotch Whisky at TFWA Global Exhibition in Cannes (October 21st – 26th). The first release of the 1996 Vintage replaces the very popular 1995 Vintage and is to be available exclusively through Global Travel Retail in one-litre bottles.

Balblair has become established as a favourite of discerning whisky drinkers worldwide. As well as being the only distillery solely releasing vintage malts, the contemporary packaging design sets it apart and the traditional production methods result in a single malt of rare quality.

As with every expression, Balblair 1996 is un-chill-filtered, naturally coloured and bottled at 46% abv for maximum flavour delivery. Sparkling golden in appearance, this expression is full of fruit and spice on the nose with aromas of lemon, orange, toffee and coconut with an intriguing hint of subtle smoke. Maturation in American oak ex-bourbon casks has added characteristic sweet, toffee and vanilla flavours. Sweet and spicy on the palate, summer fruits and toffee combine with chocolate and coconut in a long, smooth finish.

Distillery Manager John MacDonald observes of his latest selection: “Much time and care has gone into creating this new Vintage and I am satisfied that all the hard work, dedication and devotion has paid off. I am confident that whisky enthusiasts worldwide will really enjoy this newest member of the Balblair family.”

James Bateman, Global Travel Retail Manager for International Beverage states: “Travel retail is a key sales platform in International Beverage’s brands strategy for 2012. The decision to launch the latest Balblair Vintage at TFWA Cannes underlines our commitment to invest in the global travel retail channel.”

Balblair 1995, at £49.99 /$79.49 /€63.19 for one-litre, joins the existing range of Vintages including the 1965, 1978 and 2001 available in the travel retail channel.

Original source: Company Release

Sectors: Product launches, Spirits