InterContinental Brands has lined up a television advertising campaign for it Vodkat Schnapps brand in the UK.

The UK-based company said yesterday (22 September) that the campaign will begin this week and run for eight weeks on Channel 4 and E4.

As the campaign rolls out, InterContinental Brands (ICB) said it will also target UK students with an on-screen campaign with a rate card value of nearly GBP500,000 (US$820,000), running through the nation's Student Unions.

Vodkat Schnapps, which has an abv of 22%, is available in 1.5-litre. 1litre, 70cl, 35cl and 20cl bottles.

Last month, ICB revamped the brand in the UK.