COMMENT: Interbrew/AmBev’s mixed blessings

By Datamonitor | 19 March 2004

Interbrew has announced its intentions to take a controlling stake in AmBev, creating one of the largest brewers in the world. For both companies, the main driver for the tie-up is an ongoing search for market share in the other's main markets. However, if Interbrew loses important components like Labatt and Rolling Rock, it might yet find itself with a hefty bill to pay.

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Interbrew has announced its intentions to take a controlling stake in AmBev, creating one of the largest brewers in the world. For both companies, the main driver for the tie-up is an ongoing search for market share in the other's main markets. However, if Interbrew loses important components like Labatt and Rolling Rock, it might yet find itself with a hefty bill to pay.

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