UK: Interbrew warns price cutting stifling future of beer
The UK beer industry must move its focus away from price wars if it is to create a sustainable beer market, Interbrew warned on Friday as it released its UK 2002 Market Report. "An over-reliance on pricing is threatening to stifle future development of the category," Interbrew UK said in a statement accompanying the report. "The only way to encourage greater consumption is to improve the drinking experience through a greater emphasis on quality."
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 14 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Heineken to stay "active player" in beer M&A - CFO
- Focus - Pernod Ricard's Q1 sales by brand
- Time for Heineken to make a European break
- Analysis - Remy's Cognac "dead-cat bounce"
- Moët Hennessy unveils first Travel Retail outlet
- Whisky downturn slows Diageo's Scotch spend
- Beam Suntory, Edrington part ways in Travel Retail
- Pernod Ricard sees sales lift in Q1
- Smirnoff Ice gets India launch