UK: Interbrew warns price cutting stifling future of beer
By Chris Brook-Carter | 27 March 2002
The UK beer industry must move its focus away from price wars if it is to create a sustainable beer market, Interbrew warned on Friday as it released its UK 2002 Market Report. "An over-reliance on pricing is threatening to stifle future development of the category," Interbrew UK said in a statement accompanying the report. "The only way to encourage greater consumption is to improve the drinking experience through a greater emphasis on quality."
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The UK beer industry must move its focus away from price wars if it is to create a sustainable beer market, Interbrew warned on Friday as it released its UK 2002 Market Report. "An over-reliance on pricing is threatening to stifle future development of the category," Interbrew UK said in a statement accompanying the report. "The only way to encourage greater consumption is to improve the drinking experience through a greater emphasis on quality."
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