TURKEY: Interbrew takes first step in Turkey with Beck's agreement
By just-drinks.com editorial team | 9 April 2002
Belgian beer giant Interbrew, today signed a license agreement with the Turkish brewer EFES Group for the exclusive production and distribution of Beck's in the Republic of Turkey and Northern Cyprus. This agreement, which is subject to the final approval of the Turkish Competition Board, is Interbrew's first step into the Turkish beer market.
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Belgian beer giant Interbrew, today signed a license agreement with the Turkish brewer EFES Group for the exclusive production and distribution of Beck's in the Republic of Turkey and Northern Cyprus. This agreement, which is subject to the final approval of the Turkish Competition Board, is Interbrew's first step into the Turkish beer market.
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