USA: Interbrew steps up US push for Stella Artois

By Kate Rew | 2 May 2001

Belgian brewing giant Interbrew has stepped its efforts to push flagship brand Stella Artois in the US. The company announced the lager will be available for the first time in the west of the United States, when it goes on sale in Denver, Colorado, this month. Although it has been available in other eastern states since 1999, the company now plans to expand westwards to new US markets, including Los Angeles, San Francisco and Las Vegas later this year.

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Belgian brewing giant Interbrew has stepped its efforts to push flagship brand Stella Artois in the US. The company announced the lager will be available for the first time in the west of the United States, when it goes on sale in Denver, Colorado, this month. Although it has been available in other eastern states since 1999, the company now plans to expand westwards to new US markets, including Los Angeles, San Francisco and Las Vegas later this year.

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