UK: Interbrew set for RTD launch
Interbrew's other player in the RTD sector is the former Whitbread brand, Vodka Source. But according to market analysts, Mintel, Interbrew's share of the UK flavoured alcoholic beverage market has fallen to 15% while market leaders Bacardi Breezer and Smirnoff Ice and newer entrants like WKD have prospered.
As Pernod Ricard, Allied Domecq and Fortune Brands close in on the biggest drinks industry deal since the sale of Seagram, opinion about how the deal will be structured and who stands to win and lose ...
The global roll-out of InBev's Brazilian beer, Brahma, adds a third premium brand to the global brewer's international portfolio but some observers have suggested it's an unnecessary step which threat...
Bacardi has unveiled the identity of its new CEO and president....
InBev has extended the deadline for the receipt of acceptances for the recommended offers of USD33.41 in cash for the remaining shares and Securities that it does not already own in SUN Interbrew (SIL...
The chairman and chief executive of Bacardi International Ltd. is to retire, according to press reports....
Bacardi Limited and The Glenmorangie Company have said their UK and European distribution agreements will come to an end on 30th June 2005. Moet Hennessy, which acquired The Glenmorangie Company at th...
Interbrew is launching its most aggressive consumer drive yet for its Stella Artois this summer. The company said that its 2005 marketing activity will be spearheaded by a value-added consumer promoti...
Interbrew UK has launched a new advertising campaign for Leffe....
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