COMMENT: Interbrew seeking the x-factor
By Datamonitor | 11 January 2005
Interbrew is launching a UK promotional campaign for Castlemaine to introduce the authentic brand to higher bracket consumers. The brand will look to appeal to today's consumers who are demanding quality and authentic experiences from on-trade establishments. The promotions for Castlemaine are also seeking to exploit consumers' lack of rigid drinking choices.
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Interbrew is launching a UK promotional campaign for Castlemaine to introduce the authentic brand to higher bracket consumers. The brand will look to appeal to today's consumers who are demanding quality and authentic experiences from on-trade establishments. The promotions for Castlemaine are also seeking to exploit consumers' lack of rigid drinking choices.
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