BELGIUM: Interbrew plans Stella launch in Moscow
By Elliot Lane | 15 March 2001
Interbrew will launch its flagship brand Stella Artois in the Russian market from April, CEO Hugo Powell told analysts in Brussels today. Announcing Interbrew's results, he praised the brand's amazing success over the past decade, which saw compound growth of 8% from 1990-1998 and has increased its market share in over 50 markets this year. Worldwide, it has sold more than 7.3m hectolitres (hl) and in its largest market, the UK, it increased this year from 3.6m hl to 4m hl.
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Interbrew will launch its flagship brand Stella Artois in the Russian market from April, CEO Hugo Powell told analysts in Brussels today. Announcing Interbrew's results, he praised the brand's amazing success over the past decade, which saw compound growth of 8% from 1990-1998 and has increased its market share in over 50 markets this year. Worldwide, it has sold more than 7.3m hectolitres (hl) and in its largest market, the UK, it increased this year from 3.6m hl to 4m hl.
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