US: Interbrew loses Beck's distribution case
By just-drinks.com editorial team | 11 August 2003
The Belgian brewer, Interbrew, has been prevented from integrating its Beck's beer brand into its US distribution operation. A Second US Circuit Court of Appeals judgment upheld a suit in a lower court, brought by the Mexican brewer, Femsa, preventing Interbrew from merging Beck's beer brand into its Labatt USA operation.
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The Belgian brewer, Interbrew, has been prevented from integrating its Beck's beer brand into its US distribution operation. A Second US Circuit Court of Appeals judgment upheld a suit in a lower court, brought by the Mexican brewer, Femsa, preventing Interbrew from merging Beck's beer brand into its Labatt USA operation.
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