Interbrew has announced today that it is rolling out new, plastic packaging for one of its beers in South Korea. The packaging, called Q-Pack, is based on single layer barrier enhanced resin technology. The brewer will use the plastic bottles for its local brand OB.

Interbrew launched its first Q-Pack bottle nine months ago in Russia. The company has gradually introduced the new packaging in markets with increasing consumer demand for beer in plastic bottles, including Romania, Bulgaria and Croatia. This launch is the first example of PET beer packaging in South Korea.

According to the brewer, Q-Pack provides equal protection as glass bottles in terms of the freshness, quality and taste of the beer. "These findings have been confirmed by a reputed German Packaging Institute which has certified the equal performance of beer in Q-Pack® versus glass," Interbrew said in a press statement.