SOUTH KOREA: Interbrew launches PET beer bottles
Interbrew launched its first Q-Pack bottle nine months ago in Russia. The company has gradually introduced the new packaging in markets with increasing consumer demand for beer in plastic bottles, including Romania, Bulgaria and Croatia. This launch is the first example of PET beer packaging in South Korea.
According to the brewer, Q-Pack provides equal protection as glass bottles in terms of the freshness, quality and taste of the beer. "These findings have been confirmed by a reputed German Packaging Institute which has certified the equal performance of beer in Q-Pack® versus glass," Interbrew said in a press statement.
Coca-Cola announced last week that it was taking over full control of its US water joint venture, CCDA Waters, buying out its partner, Danone. However, speculation over the poor performance of the CCD...
The global roll-out of InBev's Brazilian beer, Brahma, adds a third premium brand to the global brewer's international portfolio but some observers have suggested it's an unnecessary step which threat...
SUN Interbrew is looking to relinquish its stake in Pivoindustriya Primorya....
Interbrew UK has poached two marketing managers from rival brewers....
Interbrew is to place a £1m support package behind its Czech brand Staropramen in the UK....
InBev has announced that the deadline for the receipt of acceptances for the recommended offers of US$33.41 for the remaining Class A (non-voting) shares in SUN Interbrew, along with Class A Securitie...
SUN Interbrew is looking to buy into a Siberian brewer, according to local press reports....
Interbrew UK has announced plans to launch a new speciality beer....
- Analysis - SABMiller to add bolt-ons in Africa?
- India: Everyone's Favourite Spirits Market
- A-B InBev's Move on Tennent's Super Makes Sense
- Brand Diversification Driving Craft Brewery Growth
- Comment - SABMiller and Diageo: A Tie-Up Too Far
- Diageo scraps Arthur's Day, but singer left sad
- SodaStream silent on John Lewis pullout in UK
- William Grant sinks GBP185,000 into "No" camp
- PepsiCo CEO sees "profound" change in US consumers
- SABMiller launches Grolsch in a jar - video