The UK arm of the brewing giant Interbrew UK has signed a new £10m sponsorship deal for the Queen's Club Tennis Championships — the traditional warm-up championship for Wimbeldon.

The deal between Interbrew UK and the Lawn Tennis Association (LTA) extends the sponsorship for a further five years. It means that the tournament, which celebrated its 25th year last summer by attracting record crowds, will stretch into a 31st year.

The new agreement begins in 2005 — following this summer's tournament.

Callum MacKay, head of media and marketing services, Interbrew UK, said:  "I am particularly pleased to have secured an extension to this sponsorship. The evidence is clear that the Stella Artois Championships makes a major contribution to the performance of the brand and to international tennis. 

"During the past 25 years, the tournament has been a key factor in driving the success of Stella Artois which has grown to become the No 1 premium lager in the on-trade and the No 1 alcoholic drinks brand in the take home market. The extension of the sponsorship will provide a firm foundation on which to generate further sales growth."