US: Interbrew appoints North American boss
Stefan Descheemaeker, Interbrew's zone president for US and Latin America said: "This is a very significant opportunity for Beck's North America. Tom has the skill and experience to take Beck's to the next level in the US We believe his plans for the future of the Beck's portfolio will excite our wholesaler partners and establish a foundation of long term growth for the brand. Beck's is one of Interbrew's powerhouse brands worldwide and Tom's appointment as President of Beck's North America shows our long term commitment to build the brand in the US."
Cardella will replace John Lennon who is leaving to pursue other opportunities. Lennon, who joined Beck's North America in January 2001 will continue to consult with Interbrew and the Beck's organization in the near term, although the appointment is effective immediately.
Prior to joining Beck's North America in July of 2003 as executive vice president of sales, Cardella held a number of senior positions in the beer industry. He was Interbrew's executive in residence and vice president of strategic planning for Cerveceria Cuauhtemoc Moctezuma, S.A., Mexico (CCM) from January 2001 until his recent appointment to Beck's North American sales operation.
Cardella joined Interbrew in 1997 as vice president of marketing for Labatt USA, a joint venture of Interbrew and Cerveceria Cuauhtemoc Moctezuma.
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