GERMANY: Interbrew and Campari sign distribution agreement
The Italian drinks producer Campari has signed an agreement with the brewing giant Interbrew, which will see the Belgian beermaker distribute the mixed drink Campari Mix in Germany.
The agreement will come into effect in April and help Interbrew take advantage of the growing mixed drinks market in Germany, the brewer said. Interbrew said that the same type of people drink Campari Mixx who purchase its leading Beck's brand, which it bought in 2001.
"We have the same target group, so this cooperation is a very good fit," Joerg Schillinger, a spokesman for Interbrew Germany said.
Flavoured vodkas have been a major success story in the US where they have prospered on the back of strong sector growth and premiumisation. With European markets also showing consistent growth and so...
The global roll-out of InBev's Brazilian beer, Brahma, adds a third premium brand to the global brewer's international portfolio but some observers have suggested it's an unnecessary step which threat...
InBev has announced that the deadline for the receipt of acceptances for the recommended offers of US$33.41 for the remaining Class A (non-voting) shares in SUN Interbrew, along with Class A Securitie...
SUN Interbrew is looking to buy into a Siberian brewer, according to local press reports....
Interbrew UK has announced plans to launch a new speciality beer....
The Campari Group has seen a modest growth in its first quarter sales, although the performance led to a more impressive increase in other profitability indicators....
InBev has extended the deadline for the receipt of acceptances for the recommended offers of USD33.41 in cash for the remaining shares and Securities that it does not already own in SUN Interbrew (SIL...
Interbrew is launching its most aggressive consumer drive yet for its Stella Artois this summer. The company said that its 2005 marketing activity will be spearheaded by a value-added consumer promoti...
- Interview - Bernstein analyst Trevor Stirling
- Trump, local spirits and the IR role - The Analyst
- Is Irish whiskey ready to recognise its potential?
- Cannabis – A clear and present danger to alcohol
- The European beer market - Focus
- Diageo appoints first programmatic marketing head
- Diageo strike threat postponed with fresh vote
- Pernod Ricard offloads Domecq brandies, wines
- Remy snaps up Seattle's Westland Distillery
- Sazerac poaches ex-Diageo government director