COMMENT: Interbrew - aiming for a Stella performance

By Datamonitor | 11 September 2002

Interbrew, the Belgian brewing giant that owns Stella Artois and Bass, will cut 335 jobs in the Netherlands and 68 in the UK. However, the cuts are a rationalization, rather than a sign of trouble. They should free up €12m for Interbrew to invest, helping the company to maintain its commanding position in the global brewing industry.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Interbrew, the Belgian brewing giant that owns Stella Artois and Bass, will cut 335 jobs in the Netherlands and 68 in the UK. However, the cuts are a rationalization, rather than a sign of trouble. They should free up €12m for Interbrew to invest, helping the company to maintain its commanding position in the global brewing industry.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

RUSSIA: SUN Interbrew to sell eastern brewery
SUN Interbrew is looking to relinquish its stake in Pivoindustriya Primorya.

UK: Interbrew UK poaches marketing managers
Interbrew UK has poached two marketing managers from rival brewers.

UK: Interbrew places £1m behind Staropramen
Interbrew is to place a £1m support package behind its Czech brand Staropramen in the UK.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page