Thai spirit brand Mekhong, owned and marketed by the InterBev Group, is being launched in the UK this month in a bid to "create a new sector within the spirits category".

Named after the Mekhong River, the brand has undergone a packaging redesign for the launch. The new pack will also be introduced in its home market of Thailand later this year.

David Lind, InterBev Group's marketing manager, said: "Mekhong has already made a successful debut in the US and Sweden, and we are now focusing on expanding the distribution base of the brand across Europe. The UK launch is the next staging post in the global roll-out of Mekhong."

Mekhong has an abv of 35% and is produced at the Bangyikhan Distillery.

Mekhong is being distributed in the UK by Glug Limited and is now available from a number of UK wholesalers.