US: InterBev gets ex-Pyramid chief for N America
International Beverage Holdings (InterBev) has appointed a president for its new regional US headquarters.
John Lennon, the former president and CEO of Pyramid Breweries, will assume the position with immediate effect, InterBev confirmed today (14 August). The new venture, called InterBev USA, will be based in New York and charged with developing parent company Thai Beverage's international portfolio of branded Asian spirits and beers throughout North America.
"We are delighted to be announcing the opening of the North American market for our company and pleased to have someone with John Lennon's deep entrepreneurial experience in pioneering the development of several prominent international brands, to be at the helm of InterBev USA," said InterBev's group president and CEO Barrie Jackson.
Prior to his time heading Pyramid, Lennon was president and CEO of Beck's North America and VP and general manager of Guinness Caribbean and Latin America. He has previous experience in various senior marketing and sales roles with Mexico's FEMSA Cerveza, All Brand Importers and with Guinness in both the US and Ireland.
"InterBev is now poised to achieve rapid development in the world stage and I am thrilled to be joining InterBev USA at this exciting time in the company's development," said Lennon.
InterBev is the international arm of Thai Beverage, which exports brands to over 80 countries and operations are managed out of four regional offices located in the UK, Singapore, Hong Kong and New York.
Founded in 2003, ThaiBev owns 16 distilleries and 3 breweries. Thai Beverage's brands include Chang beer and Sangsom rum. In May, Thai Beverage listed on the Singapore Stock Exchange and has a market capitalisation of around US$4bn.
US craft brewer Pyramid Breweries has added to its board of directors....
Diageo is set to make a concerted move into interactive marketing with the launch of its latest ad campaign for Guinness in the UK....
Diageo Ireland has licensed the production of Guinness Bread Mix in Ireland and the US....
Diageo is facing industrial action at its Crown Royal distillery in Canada....
Diageo is to begin a trial of its Guinness Red stout in 142 Mitchells & Butlers pubs in the UK. The drinks giant's UK unit confirmed today (25 January) that trials of the Guinness brand addition will ...
Carlsberg has finalised deals to distribute Czech beer Budvar in Finland and Croatia....
Central European Distribution Corporation has added the Campari portfolio to its distribution stable in Poland....
Pubs in France have stopped selling Guinness in protest at the high selling prices of the iconic stout across the Channel and the lack of support from its distributor....
- The End of the Road for International Beer Brands?
- Comment - Another One Bites Bacardi's Dust
- Allegro: The shape of things to come at Pernod?
- Pernod Ricard's FY Performance by Region, Brand
- US craft vodka puts squeeze on Pernod's Absolut
- Mast-Jägermeister targets UK off-trade boost
- Pernod bemoans tough FY as sales, profits drop
- ASA bans Jägermeister TV ad
- Bacardi announces CFO switch
- SABMiller exec to become CFO at Beam Suntory