International Beverage Holdings (InterBev) has appointed a president for its new regional US headquarters.

John Lennon, the former president and CEO of Pyramid Breweries, will assume the position with immediate effect, InterBev confirmed today (14 August). The new venture, called InterBev USA, will be based in New York and charged with developing parent company Thai Beverage's international portfolio of branded Asian spirits and beers throughout North America.

"We are delighted to be announcing the opening of the North American market for our company and pleased to have someone with John Lennon's deep entrepreneurial experience in pioneering the development of several prominent international brands, to be at the helm of InterBev USA," said InterBev's group president and CEO Barrie Jackson.

Prior to his time heading Pyramid, Lennon was president and CEO of Beck's North America and VP and general manager of Guinness Caribbean and Latin America. He has previous experience in various senior marketing and sales roles with Mexico's FEMSA Cerveza, All Brand Importers and with Guinness in both the US and Ireland.

"InterBev is now poised to achieve rapid development in the world stage and I am thrilled to be joining InterBev USA at this exciting time in the company's development," said Lennon.

InterBev is the international arm of Thai Beverage, which exports brands to over 80 countries and operations are managed out of four regional offices located in the UK, Singapore, Hong Kong and New York.

Founded in 2003, ThaiBev owns 16 distilleries and 3 breweries. Thai Beverage's brands include Chang beer and Sangsom rum. In May, Thai Beverage listed on the Singapore Stock Exchange and has a market capitalisation of around US$4bn.