Insight - Foster's Group revamps VB in beer market shift

By Chris Mercer | 15 January 2010

Foster's Group will significantly raise its spend on Victoria Bitter in 2010 as part of a three-year plan to adapt the iconic brand to a rapidly changing Australian beer market.

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Foster's Group will significantly raise its spend on Victoria Bitter in 2010 as part of a three-year plan to adapt the iconic brand to a rapidly changing Australian beer market.

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