Insight - Campari profits boosted by lower ad spend, expects H2 lift

Author: just-drinks.com editorial team | 6 August 2009

Campari has seen first half profits boosted by lower spend on advertising and promotion, following a drop in media rates in several key markets.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Campari has seen first half profits boosted by lower spend on advertising and promotion, following a drop in media rates in several key markets.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

Product Launch – US: Skyy Vodka's All Natural Skyy Infusions Ginger
Skyy Vodka's All Natural Skyy Infusions Ginger

Review of the Year 2009 - Spirits
Like the other sectors of our industry, the economy cast a shadow over the spirits category in 2009. The aftershocks of the downturn spread around the world, with Scotland appearing to be the epicentre. Olly Wehring looks at the last 12 months for Diageo, Pernod Ricard et al.

Focus - The search for value in the spirits market
We all know that Diageo and Pernod Ricard have held all before them in the spirits sector for a number of years. But a new report from Rabobank has shed light on how they have done it, and what the rest of the market needs to do even to come close to keeping pace with the industry's giants. Ben Cooper reports.

Market research related to this article

Company Financials: Davide Campari Milano SpA
The Company Financials offers insights into the financial performance of the company over last five years for about 1000 leading global companies. The datapack covers wealth of financial information relating to income statement, balance sheet, and ca...

Global Opportunities for Leading Spirits Players Despite the Economic Downturn
The spirits industry, like other industries, has been hit by the current global economic crisis. Euromonitor International's latest Global Briefing, "Global Opportunities for Leading Spirits Players despite the Economic Downturn", looks at how spirit...

Skyy Vodka Case Study: creating differentiation in the premium vodka market
This case study on Skyy Vodka forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It examines how the leading vodka brand has achieved success in the US due to its s...

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page