US: Innovative Beverage Group signs distribution deal
Innovative Beverage Group has signed a distribution deal with long-time Anheuser-Busch partner, Arkansas Distribution Company.
Innovative said today (19 March) that the deal will expand the reach of its relaxation beverage Drank to 17 counties in the north-east Arkansas region.
Peter Bianchi, CEO of Innovative, said: "This not only helps to expand distribution of our extreme relaxation beverage, but it also speaks volumes about the significance of this new functional beverage category when a well-known Budweiser distributor like Arkansas Distributing Company decides to carry our product."
Drank, launched in early 2008, is a lightly carbonated beverage infused with melatonin, valerian root and rose hips, which, according to Innovative, provide a relaxing effect.
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