A seven-year blueprint for the Australian wine industry has been released.

The 350-page Australian Wine Research Institute report concentrates on the whole supply chain.

AWRI managing director Sakkie Pretorius said continued innovation will be the key to future industry sustainability.
 
"By investing in innovation we are quite hopeful that we will be able to assist our grape growers and winemakers to grow their market, become a bit more profitable and also to out-compete the competing nations," he said.
 
The plan highlights consumer expectations, how growers and wineries can improve production and how to ease the crippling grape glut.